⦿ Proof, not promises

Our Work

Two businesses. One needed customers found and tracked. One needed a store that could actually sell. Here's exactly what we built, and the numbers behind it.

Results at a glance

2,011Prospects generatedTruePoint, from zero
22Days to launchFull production CRM
83Days unattendedStill harvesting daily
465Live listingsTorres Co. storefront
503Products migratedInto a live catalog
3Production systemsAll verified live
01 Commercial Cleaning · Florida · CRM & Lead Engine

From zero to 2,011 prospects in 22 days

TruePoint had no CRM, no lead pipeline, and — though nobody knew it — a silently broken email system. Three weeks later they had all three, plus a prospect database that grows itself every day with nobody touching it.

The TruePoint Facility Services website we built
truepointfacilityservices.com — the marketing site, rebuilt alongside the CRM

Where they started

  • No CRM — leads tracked ad hoc, no pipeline, no follow-up
  • Prospecting done manually, one business at a time
  • No outbound email, no delivery tracking, no reply capture
  • Estimates weren't standardized, tracked, or signable

What we built

  • A 7-stage pipeline with deal values, follow-ups and activity history
  • An automated bot that reads Chamber of Commerce directories daily
  • Email from inside the CRM — delivery, open, reply and bounce tracking
  • Estimate builder with branded PDFs, e-signature and auto-advance to Won
2,011Leads generated
1,409Contacts captured
98.3%Have a phone number
46Automated sources
139Categories monitored
107API endpoints built

The part that keeps working

It found 137 new businesses while nobody was looking

The first 1,874 leads came from the initial directory harvest. The 137 added since then arrived on their own — the bot finding newly-listed businesses months after launch, deduplicated and source-tagged, with zero manual work.

It has now run unattended for 83 days past launch, and was still executing on the day we pulled these numbers.

What we found that wasn't on the brief

Their business email was broken — and they didn't know

Deliverability testing revealed the domain had no MX record at all and an SPF record pointing at the wrong provider. Inbound mail was failing. We repaired it and verified propagation across two DNS resolvers.

We caught a change that would have taken email down

During setup, one toggle would have rerouted all of Kevin's real business email away from Microsoft 365. Caught before it saved. Zero downtime.

We worked around a paywall instead of billing him for it

When the prospecting tool blocked search on its free plan, we built a free import workflow rather than pushing an upgrade he didn't need.

Being straight with you: this engagement proved pipeline creation and automation. It has not yet been running long enough to report closed revenue, so we don't claim any.

Visit truepointfacilityservices.com →
02 Retail · Tampa Bay · E-Commerce Platform & Rebrand

We built the store. Then we rebuilt the brand.

Torres Liquidations sold through a flea-market booth and third-party marketplaces, with inventory living in Square. We built them a storefront they own outright, wired straight into the stock they already keep. When the business outgrew its name, we took that same live store through a complete rebrand to Torres Co.: new identity, new look, new address, without starting over.

Chapter 1 The build

The original Torres Liquidations storefront we built: black and orange, with the booth video and 459 live listings
The storefront as we first launched it, under the Torres Liquidations name

Where they started

  • Selling through eBay, Whatnot and a booth, renting someone else's audience
  • Inventory in Square, with no way to sell it online
  • No checkout, no order tracking, no customer emails
  • Every listing built by hand, twice, on separate platforms

What we built

  • A full storefront with search, categories, size pickers, cart and secure checkout
  • Two-way Square sync, so booth stock and online stock stay honest
  • Card, Afterpay and Apple Pay, with pricing computed server-side
  • Order tracking pages and automated confirmation and shipping email

The part that protects him

Every price is calculated on the server, never in the browser

A storefront that trusts the browser can be talked into selling a $106 item for a penny. We built pricing, stock checks and totals to be computed server-side, then tested it by attempting exactly that attack.

The tampered order was rejected and the correct amount was charged.

Chapter 2 The rebrand

Same store. A whole new name.

A rebrand usually means a rebuild. Because we'd built the platform ourselves, we could change everything a customer sees and keep everything that already worked underneath: the catalog, the checkout, the Square sync and every order on record.

After: the same storefront rebranded as Torres Co., black and gold Before: the original Torres Liquidations storefront, black and orange
Drag the slider: the same page before and after. Both screenshots are real, taken from the live store.

What the rebrand involved

A new identity, applied everywhere

The Torres Co. logo went in, and gold replaced orange across the storefront, invoices, browser icons and link-preview images, all in one coordinated pass.

Light and dark mode

The store now follows each shopper's phone setting. We checked every color combination for readable contrast in both modes, not just the one that looks good in a screenshot.

A new address, without breaking the old one

The store moved to thetorresco.com. Every old link forwards to the matching page on the new domain, so bookmarks, shared links and search results keep working.

Payments carried across

Apple Pay was re-verified for the new domain, and card and Afterpay checkout came across unchanged.

The legal name kept straight

Torres Co. is a trading name. Terms, invoices and the store's search listing still name the registered business, so nothing customer-facing misstates who they're buying from.

Details that make it feel new

A scrolling announcement bar and a light sweep across the header logo. Both switch off automatically for shoppers who've asked their device to reduce motion.

465Live listings today
503Products migrated at launch
3Ways to pay
2Themes, light & dark
15 minInventory sync cycle
0Old links broken by the move

Being straight with you: we report catalog and platform figures here, not sales. Revenue is the owner's to share, not ours. The rebrand changed the name, the look and the address. The system underneath is the same one we built in chapter one.

Visit thetorresco.com →

But can you do my thing?

Almost certainly — yes

Cleaning and liquidation look nothing alike. The systems underneath were the same problem: find customers, keep track of them, and make it easy to buy. That's what we build, whatever your industry sells.

Websites that sell

Not a brochure. A site built to turn a visitor into a call, a quote, or an order.

Online stores

Real checkout, real payments, real inventory — synced with what you already use.

CRM & pipelines

Every lead in one place, with follow-ups that don't depend on memory.

Lead generation

Systems that go and find prospects for you, on a schedule, without staff time.

Quoting & e-signature

Branded estimates that go out fast and get signed online.

Automation

The repetitive work — follow-ups, alerts, data entry — handled while you do the job.

How it runs

Four steps, no mystery

1

Discover

A short call and a questionnaire. We learn your business, your customers, and what you actually need.

2

Chart

We agree exactly what's being built and put it in writing. No surprises later, in either direction.

3

Build

We build and test it. You stay informed without having to chase us for updates.

4

Launch & keep going

We put it live, make sure it works, and stay aboard while it does its job.

⦿ Limited Founding Spots

Want to be the next one?

We're taking on a small group of businesses as case studies — you get the system, we document the results.

Join the Case Study Program Book a Call